About Us

House of Chuft was created from behind the chair — not from a lab trend or marketing hype.

With over 20 years of professional hairstyling experience, our founder understood one thing clearly: clients were spending hours in salons and thousands every few months trying to manage frizz, dryness and unmanageable hair — only for the results to fade too quickly.

There had to be a smarter way.

That’s how ObeyYou was born.

⸻

Our Philosophy

At House of Chuft, we believe hair should respond to you — not the other way around.

ObeyYou is a professional-grade leave-in mist treatment designed to smooth, soften and restore discipline to the hair while enhancing shine and manageability. It was developed to help extend the life of salon results and reduce the need for constant high-maintenance treatments.

Because true luxury isn’t just how your hair looks — it’s how long it stays that way.

⸻

Why We’re Different

• Created by a professional stylist with 20 years of real client experience

• Designed as a performance product, not a trend product

• Concentrated formula — a little goes a long way

• Premium results without the premium time commitment

This isn’t mass-market haircare.

It’s salon intelligence in a bottle.

⸻

Our Commitment

We are committed to:

• High-performance formulations

• Professional-level results

• Honest positioning

• Elevating your everyday hair experience

House of Chuft exists to give you control, confidence and consistency.

Because when your hair obeys you, everything feels easier.